Our Story

About Us
SPORTÉA was founded by two sisters and their mom, shaped by years spent at rinks, gyms, and fields. Built from firsthand experience in girls’ sport, we are a Canadian lifestyle brand rooted in confidence, movement, and everyday style. SPORTÉA reflects the rhythm of sport life and the community that comes with it, designed specifically for girls.

Our Mission
SPORTÉA was created to address the lack of focus on girls in sport and the unique needs of female athletes. We exist to support girls in carrying their athletic identity beyond game day and into everyday life.

Our Apparel
SPORTÉA apparel was born from a sport mom’s frustration with low-quality, synthetic kids’ sports merchandise that didn’t hold up to real life. We believed sporty girls deserved better. Our premium, private-label pieces are designed for comfort, durability, and everyday wear, from school days to practice days and everything in between.

Our Community
SPORTÉA is more than apparel. It’s a growing community. Through our newsletter and expert-led content, we share stories, insights, and inspiration that support girls both on and off the playing surface, creating space for confidence, connection, and growth through sport.

Newsletter

Expert-led content

Get expert-led content, athlete spotlights, and real conversations that support girls in sport. From injury awareness and mindset to confidence and growth, our newsletter shares trusted insights for parents and athletes alike.

Newsletter

Collections

First Access to Collections & Sales

Community members are always first in line. Enjoy early access to limited-edition collections, special drops, and exclusive sales—before they’re shared anywhere else.

Apparel

Community

A Supportive Community That Gets It

SPORTéA is built around families who live the sport life. Our community connects parents, athletes, and experts who share experiences, encouragement, and a common goal: supporting girls as they grow in sport and confidence.